A creative perspective. A business mindset.

The connection is the work

My background is in communication and audiovisual production. Over time, my work has expanded into business models, offer structure, positioning and go-to-market planning. I enjoy moving between these disciplines because the question that brings someone to me rarely exists in isolation.

A message can be unclear because the offer needs attention. A promising idea can remain an idea because nobody has connected the decisions, responsibilities and work needed to make it real. I start by understanding the situation, then help give it a useful direction.

Experience across cultures

I have worked in Europe, Africa and South America, including Portugal, Spain, Cabo Verde and Brazil. I have also lived in Canada. Living on four continents and working across three have given me different ways to look at the same question.

I work in Portuguese, Spanish and English. My experience includes business strategy and positioning with TRISIAN, institutional communication in Cabo Verde, and audiovisual production and coordination for international projects. The role changes with the context; the habit of listening and connecting stays.

Things happen in motion

My parents encouraged me to stay curious, try things and listen to people. Sport, surfing and guitar lessons were part of growing up. At 15, inspired by my dad, I started running. Years later, I chose the challenge of training for a marathon. Running is still part of my life.

I’m interested in people: what they notice, what matters to them and why the same situation can mean different things. That curiosity is part of my work, alongside a practical interest in numbers, processes and what it takes to deliver an idea.

How I work

AI supports research, exploration and tools I build. The direction comes from understanding the context and checking ideas against evidence. I can work directly, alongside an internal team or with specialists when a project needs them.

• Observe: listen to people and understand the business.
• Connect: bring commercial, creative and human perspectives together.
• Shape: agree on priorities and define the direction.
• Make: work with the team and follow the decisions through.